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Welcome to Better B2B Video.
Quick truth before anything else: I'm not a video guy. Heck 5 months ago, I hadn't used a single timeline editor. Yet, today, I run a growin B2B video agency, with videos for brand like epidemic sounds, Nextiva--and my videos smash through their KPIs. That means, more moolah for them, and more moolah for me. That said, past 5 months, I've gone deep into video: 1. Over 60 projects trying every single model and Video AI tool out there. It's. All. Pasta. 2. I landed B2B Video clients, and smashed through KPIs, now handling a growing chunk of their meta campaign. Case studies incoming. 3. Ive built video infrastructure to scale my own video journey. And touch every single aspect of the production pipeline, from script writing, acting, flying drones, video graphy, and pretty much everything in between. My Alma matter: I came up through sales and copy. Writing D*ck-pill email funnels for shady agencies scaling to top B2B, writer for brands like monday.com, then building a $1.2M agency in just four years, all from a farm in Asia. That route taught me one thing most video people never learn: the craft has to tie back to the business. You can't just make a flashy video, focus on the timeline, and ignore the brand behind it. Sure, you'll get virality, but will that convert into revenue? I think not. And even if not, youll attribute to the wrong format. So this is not a technical course. Nobody here is going to teach you to colour grade, or timeline editing, or cuts. There's plenty of video editors way more experience than me in that. WHAT I TEACH - Fundamentals: what makes a B2B video work, and why most of them don't. - Strategy and story: what to make, for whom, and where it sits in your pipeline. - A curated video ladder of formats you need to ship to grow your SaaS - Founder-led video without the cringe. - How to find good video people, brief them properly, and know if you got your money's worth. - The playbook that built our agency, including the parts that didn't work.
Hi everyone - introduce yourselves below 👇
Good to meet you all! I'm Toby, an indie builder, I've started making videos to share my journey so it's great to be here. My goals are to ship regular videos showing what I'm working on and build an audience on X and YouTube Let me know below about you and what are your goals?
Hi everyone - introduce yourselves below 👇
This week we start tearing videos apart
Hello everyone, Firstly, thank you for joining this school. It's still the early days, so there's going to be a little downtime, especially from my end, because I'm juggling client projects, content, and building my farm in the real world. For all of you here, I'd love it if you could introduce yourselves, share what you're working on, and talk about what you face. Is there anything you would like to get torn down? Every week, I'm going to be breaking down videos and analysing what they're doing well and what they're not doing well. For example, last week I broke down the OpenAI launch they did for their new Frontier Astro model, which gained almost 155 million views on YouTube. If you'd like to check it out, let me know what you learn from it and what you take back. Let's start building a conversation. — MarkQ`
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B2B Video, but make it better
skool.com/learn-b2b-video
Everything B2B video, taught from the sale backwards. Fundamentals, story, hiring the right people, and weekly teardowns of videos that worked.
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