Just shipped v1 of an AI Coach for a company whose end users are U.S. military personnel.
This was a serious build.The interface, reliability, and flow had to be tight—no distractions, no learning curve.
What I built
- A custom AI Coach web app
- Real-time voice-based coaching
- Focused, distraction-free user interface
- Conversation transcripts with in-flow email verification
- Architecture designed to scale cleanly into v2
Tools used
- VoiceFlow (API-based)
- Lovable (UI foundation)
- n8n (automation + logic orchestration)
- GoHighLevel (GHL) for user flow, tracking, and ops
How it was built
We aligned first on the experience and interface the client wanted.
From there, I designed the system architecture to support that experience without compromising UX or scalability.
Most of the complexity wasn’t the AI itself—it was:
- Coordinating voice, logic, and state cleanly
- Keeping the experience simple for users under pressure
- Building something production-ready, not a demo
Timeline
- Planned: 10 days
- Delivered: 3 days
Fast execution came from clarity, not shortcuts.
Pricing
- v1: $4,500
- v2 roadmap: $15,000 (already scoped and approved)
Strong reminder:
People don’t pay for AI tools.
They pay for outcomes,
Judgment, and
Clean execution.
On to v2.