Post (2/2)
For me, prospecting meant numbers.
More research. More tabs. More contacts. More follow-ups.
It took some time until I realized that the whole issue was the context.
Finding companies wasn't difficult.
What was difficult was figuring out if
• they are a match
• the issue they might have,
• if there is a viable angle.
This is the reason why I automated the manual part of my prospecting process.
My pipeline starts with simple search queries and proceeds through company scraping, website analysis, and basic qualification stage.
What changed for me personally is that I got better results when I stopped seeing prospecting as a lead generating effort but rather as a decision-making one.