Struggling to figure out the type of content for inbound lead gen—looking for honest feedback.

I'm running dual channels: outbound via cold outreach and inbound via LinkedIn content.

My goal is to create awareness about workflow automations, ideally attracting inbound leads who already understand the value.

I've tried educational articles, carousels, and regular posts. Different formats, different topics. Nothing's really clicking—low engagement, no meaningful conversations starting.

I've noticed that some accounts succeed with exaggerated claims ("10X your revenue in 30 days!") or overstated transformations. They grab attention, but it feels off-brand for what I actually do.

I aim to create genuine value by highlighting the importance of implementing automation within their ecosystem. I want to attract individuals who see the value, rather than pursuing engagement metrics through exaggerated promises.

My question is: Is it the format, the volume, or the consistency? Am I overthinking this?

For those who've cracked LinkedIn content without the hype—what actually worked? Did you just commit to showing up daily with useful observations, or is there a structure I'm missing?

Open to brutal honesty here.

0 comments

Struggling to figure out the type of content for inbound lead gen—looking for honest feedback.