Newbies-Non-Tech Chatbot 101
I feel like everybody should get a proper foundation.I believe no-code path is fine as long as you study proper prompt framework.Understand the Why and the What of engineer process to give you a leg up on your competition.That being said here it's a easy way to approach and learn chat bots.
👉Non-technical founder entering the AI chatbot space:
🖥️You don’t need to be a tech expert – you just need to solve one specific problem for one type of business.
🔦Here is a simple plan to follow. Get started today.
🕺Step 1: Start Simple (and Free)
Platforms to Use:
  • ManyChat or Chatfuel: No-code chatbot builders with free tiers, perfect for local businesses (e.g., FAQs, appointment booking).
  • Tidio: Combines live chat + AI bots; free for up to 50 conversations/month.
  • Landbot: Drag-and-drop interface for conversational flows; free tier available.
💰Why This Works:
  • Zero upfront cost.
  • Lets you demo a prototype to clients today without coding.
🔑Step 2: Understand “Credits” and Costs
  • API Credits = Pay-as-you-go pricing for using tools like ChatGPT. Example:
  • OpenAI’s GPT-3.5 Turbo costs ~$0.002 per 1k tokens (about 750 words).
  • Translation: A chatbot handling 500 queries/month might cost you $5-$10 in API fees
👍What to Do:
  1. Use free platforms above to avoid API costs initially.
  2. Only upgrade to paid tools (like OpenAI’s API) once you have paying clients
👺Step 3: Avoid the “Commodity Trap”
Yes, chatbots are everywhere. Stand out by niching down:
  • Example Pitch: “I help [local dentists/salons/gyms] automate appointment bookings, reduce no-shows, and answer FAQs instantly – all via SMS or Messenger, no app required.”
  • Upsell Add-Ons:
  • Sync bookings to Google Calendar.
  • Collect payments via Stripe in the chat.
  • Send post-appointment feedback surveys
🦊Step 4: Pricing Strategy
  • Freemium Model:
  • Charge a flat $50-$100 setup fee + $25/month for basic bots (using free tools).
  • For advanced bots (using paid APIs), charge $100+/month.
  • Positioning: Frame it as “$25/month to save 10 hours of staff time
💡Step 5: Learn as You Go
  • Free Resources:
  • Follow Liam’s SaaS tutorials (practical, no-fluff).
  • Study Google’s Prompt Engineering Guide (master GPT interactions).This is a must.
  • Low-Risk First Client: Offer a  bot for $25  to a friend’s business in exchange for a testimonial
💥For Newbies Start now:
  1. Start free, charge fast.
  2. Niche = less competition + higher perceived value.
  3. Credits aren’t scary – costs are tiny if you price correctly.
9
3 comments
Brian Braker
6
Newbies-Non-Tech Chatbot 101
AI Automation Agency Hub
skool.com/learn-ai
Learn and become genuinely proficient in AI to get paid for it. From the creators of the AI Automation Agency model.
Leaderboard (30-day)
Powered by