Monstr -> ? · AI Automation Agency Hub

Monstr -> ?

Looking for some honest feedback on a branding decision.

We started our agency, Monstr, about three months ago. So far we've worked with around 10 clients — mostly small, mostly free — to gather feedback and build early social proof.

Last week we presented to 30 business owners and walked away with three leads. Three people in the room also asked us to come back and do more exclusive presentations for their networks, and we've got another talk lined up next month in front of roughly 30 business leaders. It feels like we're starting to build real momentum.

Here's where I'm stuck.

The original positioning was deliberately raw and edgy — the name Monstr was meant to lean into that. I think it's part of why we're getting traction. But some of the companies now showing interest have 300–400 employees. They're serious, established businesses, and the edgy vibe starts to feel mismatched — like the brand isn't quite serving the customer we're actually winning.

So the question: do I keep Monstr and trust that the edge is part of the appeal? Or do I rebrand now — while we're still small — to something more premium that better fits the clients we're attracting?

Genuinely torn on this. Happy to get pushback if you think I'm overthinking it. Thanks in advance.

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Monstr -> ?