Turns out
I had a thinking problem.
A few weeks ago, I caught myself doing what I see almost every founder doing.
I had ChatGPT open.
Claude open.
Gemini open.
Antigravity open.
Every tab promised to make me more productive.
Instead, I felt more overwhelmed than when I started.
So I closed every tab.
And asked myself a different question.
"What am I actually trying to solve?"
That changed everything.
Because I realized I'd been choosing tools
before I'd even defined the problem.
Imagine hiring an architect.
And before they've even seen your building, they ask:
"Should we use a hammer or a drill?"
You'd probably find another architect.
Yet that's exactly how most businesses approach AI.
They start with the tool.
Not the business.
That realization led me to build something I now call The Compass.
Not because it tells you which AI tool to use.
Because it tells you where to look first.
Every business gets evaluated through four questions.
🧭 Direction
Where are we trying to go?
⚙️ Friction
Where does work stop moving?
📈 Leverage
What's the highest impact improvement?
🤖 AI
Only then do we ask where AI actually belongs.
The order matters.
Because AI doesn't create leverage.
It amplifies leverage that's already there.
I genuinely think this is the shift that's happening in the market.
The winners over the next few years won't be the businesses using the most AI.
They'll be the businesses that understand their systems the best.
AI will simply make those systems faster.
I recorded a full YouTube video breaking down this philosophy and how I use The Compass to analyze businesses.
Comment "Compass" and I'll send you the link in the DM.