Jun 10 • 🧲 leads-help
How I went from getting a 2-3% reply rate to a 10-16%
When I first started cold email for my AI automation agency, I was hardly getting any replies.
The emails sounded “fine” in my head, but looking back, I was doing it completely wrong.
After running outreach consistently and testing loads of different approaches, I noticed that replies started coming in the moment i started using micro offers.
Once I started making it about them and leading with value, everything improved: more replies, better conversations, more booked calls.
So I put together a quick breakdown of what micro offers are and how I use them to consistently get a 10-16% reply rate on my cold email campaigns.
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How I went from getting a 2-3% reply rate to a 10-16%
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