When I first started cold email for my AI automation agency, I was hardly getting any replies. The emails sounded “fine” in my head, but looking back, I was doing it completely wrong. After running outreach consistently and testing loads of different approaches, I noticed that replies started coming in the moment i started using micro offers. Once I started making it about them and leading with value, everything improved: more replies, better conversations, more booked calls. So I put together a quick breakdown of what micro offers are and how I use them to consistently get a 10-16% reply rate on my cold email campaigns. You can access it here, hope it helps 👍

I know a lot of you in here use Apollo to build lead lists for either your own business or your clients. But one thing I don't think people realise is just how powerful Apollo's filters actually are. Most people use a few basic filters, pull a big list of leads, and call it a day. The problem is that your filters determine who ends up on your list, and if you get them wrong, you're going to spend time reaching out to people who were never a great fit in the first place. Once I started getting more intentional with the filters I used, my lists became smaller but way more relevant, which made everything else easier. Better personalisation, better replies, and better qualified calls. So I put together a free Apollo filter guide breaking down the main filters I use and how I think about building lead lists inside Apollo. You can access it here, hope it helps 👍

Does anyone here find cold email hard and if so what part?

10 months ago when it came to doing cold email for my ai agency, I'd spend ages setting up domains, writing emails, building lists, and then wonder why the campaign wasn't performing. The problem was that I had no real plan. I was just launching campaigns and hoping everything would work itself out. After a lot of trial and error, I realised that the best campaigns are usually won before the first email is even sent. Once I started planning things properly, who I was targeting, what problem I was solving, and how I was positioning the offer, everything became much more consistent. The emails were more relevant, the replies improved, and the calls became easier because the foundations were already there. So I put together a quick guide breaking down the 3 stages I go through before launching any cold email campaign now so it's easier for you to build high converting cold email campaigns. You can access it here, hope it helps 👍

No new tools. No better copy. Just fixing the actual system. Most people struggling with cold email aren't bad at writing. They're just missing the foundation. Sending from the wrong domains. Building untargeted lists. Leading with an offer nobody wants. Writing emails that never had a chance of landing in the inbox. I put everything I know into a free Notion guide. After reading it you'll know: - The exact domain and inbox setup that keeps you out of spam for good - How to plan a cold email campaign that actually gets replies - How to properly build a targeted lead list - What a micro offer is and how to lead with value - How to write personalised emails that make them think "how the hell did you know that?" - The cold email structure that gets me a 16% reply rate So you never have to guess why your campaigns aren't working again. 👉 Grab the free guide here