I’m a developer and recently launched a workout log / tracker app on both the App Store and Google Play. Building products isn’t really my problem — I can ship apps pretty fast.
What I struggle with is marketing and distribution.
In the AI era, is there actually a workflow/tool stack that people genuinely use and recommend for handling marketing semi-automatically?
What I’m looking for is something closer to:
generating TikTok / Reels style promo videos
creating decent UGC-style content
testing hooks/ads automatically
posting/scheduling content
optimizing app install campaigns
maybe even managing creatives like a growth marketer would
I tried some AI video generation tools already, but most outputs still feel low quality or require a lot of manual editing afterward.
Curious what’s actually working for solo builders / indie hackers right now — especially from people who have real installs and traction, not just theory.