The funniest copy I've ever read · Capitalyst (starter)

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The funniest copy I've ever read

This is some Sabri Suby level shit 😂

I was just preparing to buy a case for my new iPhone and when I arrived on the dbrand website I already started laughing at their email popup and the way they asked for my phone number after (pics below).

So I obviously gave them my email and phone number since I like to get bombarded by great marketers as it's basically free education (look at what they DO not what they say).

Then I went to the iPhone 17 Pro case page and I was genuinely laughing out loud when scrolling through every single section:

https://dbrand.com/shop/grip/iphone-17-pro-cases

I know this Sabri Suby "insult your audience until they buy" style isn't for everyone but personally I do love companies that don't take themselves too seriously (eg Slim Jim instagram account) and I have a LOT of respect for executives who allow the copywriters/social media team to do some unhinged stuff lol.

Anyway, just wanted to share this with you guys because I found it very fun and educational to scroll through their website and I thought y'all might appreciate it as well :)

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