I helped 3x a free client's email list in a month!

Got a free client from cold email outreach and made them a 5-Day Educational Email Course (EEC) as a lead magnet.

We put the EEC in their YouTube descriptions and TikTok bio and they just mentioned it in a part of the videos.

The first image is the results after one month of implementing the EEC, and the second image is how much their list has grown in Q1.

They had decent traffic from YouTube and TikTok and offer coaching but needed something in between to get people into their ecosystem.

EECs are a great way to bridge that gap.

These email courses are so good because you:

Build instant trust with your audience (by giving free value over 5 consecutive days)
Nurture them over time (pre-selling them so they warm up quickly which makes sales calls easier)
Get them used to opening your emails and receiving free value (so they keep coming back)

Now just need to leverage this result to get a paid client! 🚀

6 comments