Oct 24 • Growth Lab
THE HOLY TRINITY
Marketing comes down to three things everything else is noise:
Distribution (How you reach the right people)
- Right: Google Business Profile, local groups, email, partnerships.
- Wrong: Random social posts, waiting for luck, relying on friends/family.
Traffic (Where the people already are)
- Right: Searchers actively looking for your service, marketplace visitors, engaged community members.
- Wrong: Ads or posts targeting the wrong audience, hoping for virality, guessing where people might be.
Conversion (Turning attention into action)
- Right: Automated follow-ups, clear messaging, scripts that actually book clients.
- Wrong: Broken DIY systems, unclear messaging, leads lost in chaos.
Most businesses get at least one of these wrong, the leads are out there, but they’re not calling you!
To help, we’ve created a simple, universal chart you can use to see exactly where your business is stuck.
Whether you’re DIY-ing or ready for full support, this chart gives you a clear snapshot of your business’s lead-generation health, and shows you exactly which part of the system is holding you back.
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THE HOLY TRINITY
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