Most businesses talk about wanting bigger opportunities, but very few actually take time to build the one document that clearly communicates who they are and what they can deliver — a capability statement.
In government contracting, this document is treated almost like a business passport. But even outside government work, it forces you to understand your strengths, your past performance, your unique value, and what makes you worth trusting.
So here’s a question for the community: If you had to hand a potential client a one-page summary of why they should work with you, what key points would you include?
I’m curious to hear everyone’s thoughts. Let’s share ideas, someone else’s structure may inspire yours.