Culture is set by the adults. Not by the children. Not by the fixtures, the facilities, or the results. By how the adults in the room choose to behave on the touchline, in the classroom, in the changing room, at pick-up time. Get the adults and the environment right and children thrive. Get them wrong and no amount of good intentions makes up for it. That’s what Ethos FC exists to change. Who this is for? Coaches. Parents. Teachers. Club leaders. Anyone responsible for the environment a young person walks into. You don’t need to be in football. The pitch is where I do most of my work, but the principle travels I’ve spent over 15 years in education watching the same thing play out in classrooms. What we do here • Share what actually works in building character, confidence and culture • Talk honestly about the hard bits difficult parents, touchline behaviour, volunteer burnout, the pressure to win • Work through the ETHOS framework together: Environment, Trust, Honesty, Ownership, Support • Practical resources, session ideas, and conversations you can take straight back to your club or setting What we don’t do Drills and tactics. There are thousands of places for that, but will happily point you in the right direction. This is about the other 90% the bit that determines whether a child comes back next week. To get started: drop a comment introducing yourself. Who are you, where are you, and what’s the one thing about culture in your setting you’d change tomorrow if you could? Glad you’re here and together we will transform lives, communities and have a global impact for good 💪🏻 Paul