This is the question I see founders ask online more than any other. Some version of: "My P&L says I made money this quarter. My bank balance says I'm broke. What am I missing?"
You're not missing anything. Profit and cash are two different things, and nobody told you.
Profit is a story your books tell about a period of time. Cash is what's actually in the account today.
They drift apart for boring, fixable reasons: a client invoiced but hasn't paid yet, inventory you bought with real money that's sitting on a shelf, a tax bill quietly accruing, or you hired ahead of the revenue that hire was supposed to bring in.
Here's the move. Stop looking only at your P&L. Once a week, look at two numbers side by side: what your books say you earned, and what's actually in the bank. When they don't match, ask why — and the answer is almost always one of those four.
That gap isn't a sign you're failing. It's a sign you're reading the wrong page. Profitable founders go under all the time because they confused the story with the bank balance.
Which number do you check first — profit or cash? And be honest about whether you trust it. 👇