Myth: "If I just make more sales, my profit problem solves itself." Reframe: revenue and profit are cousins, not twins. It's completely possible to grow revenue and watch profit shrink at the same time, if costs are growing faster underneath it. The answer isn't automatically more sales. First, check whether growth is actually translating into more money staying in the business. Have you ever had a "best sales month ever" that didn't feel like it in your bank account? Tell us about it.