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Welcome to Lead by Design
Whether you’re a seasoned design leader steering complex digital ecosystems, or an aspiring design executive preparing to step into your first leadership role — you belong here. This isn’t just another design community.This is a home for visionaries, changemakers, and product pioneers who believe that design leadership is more than just pixels and prototypes — it’s about creating a vision, aligning teams, and driving innovation at scale. What you can expect here: ☕️ Weekly Coffee Hours — casual virtual meetups where we discuss real-world challenges, share leadership lessons, and unpack the evolving role of design leadership in the age of AI, remote work, and digital transformation. 📚 Free & Premium Content — from exclusive playbooks and case studies to deep-dive workshops on stakeholder alignment, design strategy, and leading high-performing teams. 🎯 Expert Insights & Peer Coaching — learn not just from me, but from your fellow design leaders across industries, all navigating the same challenges and opportunities. 💬 Open Conversations — this is a safe space to ask hard questions, get unfiltered feedback, and sharpen your leadership craft. New members, please introduce yourself and share a pic of your workspace or your team in the comments!
Recording: The Future of Design-to-Code Workflows with TJ Pitre
Missed our session with TJ Pitre, creator of Figma Console MCP? The recording is now available for Lead by Design members. This was one of the most practical sessions we’ve had yet on where AI, design systems, and design-to-code workflows are heading. A few standout insights from the conversation: - AI is only as good as the context it receives. TJ made the point that the real value isn’t just in components, tokens, or data structures — it’s in the meaning, rules, intent, and context flowing through the system. - Design systems need to be AI-ready before AI can really help. Otherwise, AI fills in the gaps, makes judgment calls, and introduces drift. - Designers may increasingly contribute the first coded draft. One of the most interesting ideas was that designers can now move beyond handoff and help create the first meaningful version of a component in code, while a context engineer helps steward quality, standards, trust, and integration. - Figma Console MCP is not just about generating code. TJ showed how it can support diagnostics, reporting, design generation, coded component generation, and design-code parity checks. - The future is not “AI replaces the team.” It’s more likely a model where humans stay upstream, define the constraints, and orchestrate the workflow, while AI executes inside those boundaries. The live demo was awesome. TJ showed: - a workflow for generating a coded component from an existing Figma component - a blank-page design generation workflow using the existing component library - how parity checks can help keep design and code aligned - how richer annotations and documentation improve downstream AI output A very big thank you to TJ for such a thoughtful and practical session. Once you’ve watched it, I’d love to hear:What part of this workflow feels most immediately useful in your own team or practice?
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Special Lead by Design event: Guest Speaker TJ Pitre
Join us for a practical session with TJ Pitre, creator of Figma Console MCP, as we explore how AI is reshaping design-to-code workflows on Tuesday 12 May at 17:00 GMT+2. (check out the event link in the Calendar). We’ll cover the story behind the tool, what it can do today, and why developments in this space matter for designers, product teams, and design leaders. TJ will also walk us through practical use cases, from starting a new project from a blank canvas to working with legacy Figma files and evolving them into more effective workflows. Expect a grounded, real-world look at where design, systems, and AI-assisted product development are heading. What to expect: - The story behind Figma Console MCP - Tool capabilities and current developments - Practical demo / workflow examples - Why this matters for design and product leaders - Audience Q&A
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Special Lead by Design event: Guest Speaker TJ Pitre
Claude Design signals a new phase in “AI as design collaborator”
Anthropic has launched Claude Design, a new Labs product that lets people create visual work — designs, prototypes, slides, one-pagers and more — through conversation with Claude. The interesting part isn’t just “AI makes visuals”; it’s that the workflow includes conversational iteration, inline comments, direct edits, exports to Canva/PDF/PPTX, and handoff to Claude Code. This feels like another "Figma Killer" and another step toward a world where founders, PMs and designers can move from idea → prototype → pitch/demo much faster,. It also raises a good leadership question: what happens to design craft, critique, and quality when more people can generate polished-looking outputs quickly? https://www.anthropic.com/news/claude-design-anthropic-labs
Coffee Hours Schedule Change
Hi everyone I've decided to shift our Coffee Hours sessions to every 2 weeks, as most of our community are not able to join on a weekly basis. I'm also available for 1:1 calls - just send me a DM to book some time. Looking forward to seeing you at the next one on 5 March!
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