When it comes to choosing a school, it’s important to find value in the institution. Value can be determined in a number of ways, and it’s individualized. When we talk about finding value, it has to be what’s important to the recruit and the family. With no perfect list: - We look at environment and what makes that ideal for you. - We look at academics because you may not be looking for the Ivy League level of schooling, but still want to make sure it means something. - We look at the people you will be surrounded by. Those are the type of people you will be fitting in with when you graduate and if they don’t fit, you shouldn’t go there. - We look at cost. And it’s not about the fake costs, or initial $$$. It’s about the impact that it has on you and your family for the next four (more/less) years financially. Think about what rent prices are in that city/town because you likely won’t live on campus as a junior or senior. It’s a deeper process than just picking a school with cool colors, as we all know.