In a pop up live stream, I refined my approach to producing online workshops, webinars, and summits. Platform Use Zoom Meetings running 1080 p. Strategy Deliver 5 to 10 minutes of protein in the public and the remainder inside the private event. Deliver enough content on public platforms to create the desire to attend the entire event. Test Gather a group of people to run through the event and share detailed feedback. Refine approach using the testers feedback.