Hereâs the breakdown of a powerful scripting strategy. Follow these steps to get your viewers attention ALL THE WAY TO THR END!
1ď¸âŁIdentify the Pain Point
- Clearly show your audience the problem theyâre facing.
- Example: âYour eyes look like thisâ (accompanied by a visual representation of the issue).
2ď¸âŁCreate More Pain
- Make the pain feel even worse by driving the message deeper.
- Example: âItâs making everyone think youâre 10 years older than you actually are.â
- Use language that hits home and resonates emotionally.
3ď¸âŁShow Empathy
- Acknowledge their struggle and help them feel understood.
- Example: âYouâre not alone. So many women come to our office with this same issue.â
4ď¸âŁTease the Solution
- Hint at a solution to build intrigue and desire.
- Example: âWhat if I told you thereâs a natural ingredient that can fix this entirely in just 30 days?â
5ď¸âŁProvide the Solution
- Introduce the product or service that solves their problem.
- Clearly state how it will address their pain point.
6ď¸âŁAdd Social Proof
- Immediately back up your solution with real world examples.
- Example: âJust look at these before and after pictures of Sarah.â
7ď¸âŁCall to Action
- End with a clear, actionable step for your audience.
- Example: âClick the link to get yours today!â
Quick Example in Action
- Pain Point: âYour eyes look like thisâŚâ
- More Pain: âItâs making everyone think youâre 10 years older.â
- Empathy: âYouâre not alone. Many women
face this issue.â
- Tease Solution: âWhat if I told you thereâs a natural ingredient that fixes this in 30 days?â
- Solution: Share your product.
- Social Proof: Show testimonials or before-and-after results.
- Call to Action: Direct them to buy or learn more.
Use this structure, and youâll have a script that grips your viewer effortlessly!