NO LIVE CLASS TODAY, BUT….. · INDIE ARTIST ACADEMY

NO LIVE CLASS TODAY, BUT…..

THERE IS HOMEWORK!

START YOUR “EPK”(electronic press kit)

An Electronic Press Kit (EPK) is a digital resume + media package for an artist, brand, or business.

It’s what you send to blogs, DJs, venues, labels, booking agents, brands, and media outlets so they can quickly understand who you are, what you do, and why they should work with you.

Think of it as your professional highlight reel in one link or PDF.

👨🏾‍🏫

What an EPK Usually Includes

1. Artist / Brand Bio

• Short version (75–150 words)

• Long version (300–500 words)

• Who you are, your style, achievements, and mission

2. Press Photos

• High-quality professional images

• Portrait + performance shots

• Both vertical and horizontal

• Downloadable if possible

3. Music / Media Links

• Spotify / Apple / YouTube / SoundCloud

• Latest single or project

• Embedded players are ideal

4. Videos

• Music videos

• Live performances

• Interviews or freestyles

5. Achievements & Stats

• Streaming numbers

• Awards or certifications

• Notable collaborations

• Tours or sold-out shows

• Press mentions

6. Press Quotes / Testimonials

• Blog features

• Magazine quotes

• Influencer shout-outs

• Even social proof screenshots if legit

7. Contact Information

• Booking email

• Management email

• Website

• Social media links

8. Branding Elements (Optional but Powerful)

• Logo

• Color scheme

• Mission statement

• Tagline

Formats You Can Use

1. Website Page (Best Option)

• Example: yourname.com/epk

• Easy to update

• Looks professional

• Share one link everywhere

2. PDF EPK

• Good for emailing

• Static but clean

• 5–10 pages max

3. Press Platforms

• Sonicbids

• ReverbNation

• Canva EPK templates

Step-by-Step: How to Create an EPK

Step 1 – Gather Assets

• Professional photos

• Logo

• Bio

• Music links

• Videos

• Stats & achievements

Step 2 – Write Two Bios

Short Bio: elevator pitch

Long Bio: full story + milestones

Step 3 – Choose Format

• Website page if you have a domain

• Canva PDF if you want quick & polished

• Both is ideal

Step 4 – Design Clean Layout

• Black/white or brand colors

• Big photos

• Clear section headers

• No clutter

Step 5 – Add Clickable Links

• Streaming platforms

• Social media

• Booking email

• Website

Step 6 – Keep It Updated

• New releases

• New numbers

• New press

• Remove outdated info

Pro Tips

• Less fluff, more proof. Numbers and visuals matter.

• Mobile-friendly is crucial. Most people open EPKs on phones.

• Use one main photo everywhere for brand consistency.

• Make downloads easy (photos + logo).

• Keep file sizes reasonable if sending PDFs.

Simple Mental Formula

EPK = Bio + Music + Photos + Proof + Contact

If someone opens it for 30 seconds, they should instantly know:

• Who you are

• What you sound/look like

• Your credibility

• How to reach you

That’s a strong EPK.

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