What's the biggest priority worth solving in your business right now? For me it's clearly been #2. I've been automating away, but not outsourcing my writing or thinking to AI. Just connecting things more efficiently, building a website I can update with a voice note, turning my thinking into elaborate email marketing campaign strategies for clients (before sitting down to do the actual writing). Etc... What about you? What's most important for you right now?

I had a call yesterday with a community member who's been building some amazing things… In secret. Templates. Little content tools. Spreadsheets. Guides. Things she made because she’s good at it and she enjoys making them. Fun for her, good for clients. Could be genuinely useful for a lot of other people. But almost none of it is published. And she’s not alone. I’ve got this going on in my own business. You do too. We all just need to get out of our own way and start putting the things we create out there in front of other people so we can get feedback on it and start making both more useful and more profitable. So here’s what I recommend: Start with the free version. Pick three of the things you've already made. Put all three in your bio — Threads, or wherever you post. Then talk about them like they matter. Watch which one gets downloaded the most. Then that’s your answer. And you can do two things with it: - Test the winner against new ideas to see if anything beats it. - Or start scaling the winner up in a paid version or a better reason to join your list. You can do the same with Meta ads. But now you’re looking for paid opt-ins between $1.50 and $3.00. Once you’ve got that, it’s time to start seeing how you can deliver something valuable while recouping your ad costs with something paid. And that’s how you start to build a profitable email list. Day by day. Inch by inch. Just start selling and promoting your sawdust. The things you’re already creating on a daily basis. So what about you? What have you made recently that’s just sitting there? A template, checklist, spreadsheet, guide, claude artifact, or full blown app that you’ve never shown anybody. Drop it in the comments, and we’ll give you feedback on it. 👇

What's up email sanctuary friends? I'm back from my trip to South Dakota and I'm excited to help you take your email marketing to the next level before the end of 2026. Not much to report today other than I'm plowing through plans for what I'll be cookin' up for your inside the email sanctuary over the next few weeks. Any questions or requests, drop 'em in the feed. And you'll be hearing from me on a regular basis in here again now that my vacation is over and I'm back to business as usual. Talk soon, Kevin Hood

I'm a big fan of using AI to streamline and operate all the technological components of my business. No matter what you use to grow your business, there's always an elements of "duct-taping" things together, be through native integrations or things like Zapier & Make. But recently I've found that with little bit of setup in Claude Code, you can just ask in plain language: "Hey Claude, connect this to that, make sure it does this, and send me a notification in telegram if anything goes wrong." And it will do it. The reason I'm asking about your website though, is there are a lot of options out there, and being a WordPress user myself, I've long dreamed of migrating away to something simpler, but the more I learn about how AI can operate inside my business, the more I see WordPress and AI has a potential use case here. For example: Claude could design a webpage from scratch, using natural language, then you can go in and edit it manually if you like, add padding, move bits around, upload a picture using a familiar user interface. Or just say, "Hey Claude, change this or that." Then it's published on your website. Connected to a stripe checkout. Sending customer details to KIT or wherever you host your email list. This is where it's a bit like waving a magic wand at the internet. You could say, "Hey Claude, build me a sales and checkout page for this offer, here's the copy." Then Claude will do it and publish it to the internet as you requested. I want more of this in my business, and I'm sure you do too. So the reason I bring all this up is... I'm curious... because the website is the foundational element and it will determine how you connect everything else together. So do you use WordPress? Do you use Framer? Do you use Carrd? Do you use Squarespace? What do you use? And do you care to make it easier? Would you like to see me build the system I've described above from scratch so you can follow along and do the same? Or am I getting distracted by shiny technically interesting builds again instead of doing the thing that makes me money? ...which is writing.