To discount or not to discount
Every time I test discounts I'm reminded of how hard it actually is to make discounts make sense and overcome the loss in margin. We're testing not having an offer, vs 15% off here. It increased CVR a bunch, but barely any profit gained. We'll keep testing it for longer, but just a reminder for us to be stingy when it comes to giving away margin
3
0 comments
To discount or not to discount
skool.com/intelligems-academy-1535
A free community where e-commerce teams learn to test beyond the page. If you want to validate business decisions with confidence, this is for you.
Leaderboard (30-day)
1
+14
2
+9
3
+1
Powered by