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Day 1 Homework - Get Personal
I Voice Dictate to my Pocket AI a lot because im long winded, but here we are.... PERSONAL. Struggles: - In March 2024, the same week my daughter was born, I filed bankruptcy. I lost my boat, UTV, House, Animals, I had to liquidate my shaved ice franchise. It was everything but my family and our car. With a newborn and no income, I had to start over. - I started a 13 truck trucking company that failed. My mistakes, expensive repairs, and a changing market, I pivoted to a trucking technology startup that raised $250,000 but I still ran out of money. I invested 4 years for nothing - I went from being a competitive bodybuilder to working 16–18-hour days as a truck driver. I sacrificed my body thinking I could make my businesses successful and STILL LOST BOTH. - At 18 and 19, I did door-to-door sales jobs and experienced constant rejection. This has wrecked my confidence. I still struggle with cold calling, prospecting, and asking people for their business. - In my head, it doesn't matter if you try or attempted something, it just matters if you did it. This can be perceived as toxic, but all that matters to me is results. This has hurt relationships including my marriage. Like, idc if you tried to do better, just do better. (gosh this seems bad ahaha) Wins: - I rebuilt everything from practically nothing. Today, I own nearly everything I have, live in a brand-new home I chose with my family, have no debt, and have a successful business and 6 employees, and 2 partners in other projects. - Im jacked af again. Today, I'm in the best shape of my life, least amount of gear, and my blood work is great. - Although i'm scared of rejection and asking for the sale, i've become next level at growing and nurturing existing relationships to get new business by referrals. - Starting over, living in a mobile home in the middle of Iowa, with just my wife and baby, my perspective on opportunity is so different now. Like it even surprises the cash register at the dollar tree. I moved to the most affordable zip code I could tolerate, so I could live at a better standard and make a ton of money online. - I learned that I don't need to do it all. I had to become good at problem solving through, who can solve this problem, rather than just doing it all myself. Applying that, I've been able to scale fast without the catastrophic mistakes I've made before.
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Day 12 - Holidays & Global Events
My 3 planned pieces of content: 1. Movember (posting now): “I’m 41. These are the 5 blood markers I check every year (most men never do).” Talking head + on-screen list, CTA “DM me BLOOD”. Men’s health month is exactly my audience: men 35+. 2. Loy Krathong, Nov 25 (filming Nov 20-23): Thai festival where you float a krathong to let go of the past. B-roll at sunset: “In Thailand tonight we let go of what’s holding us back” → my 105 kg photo → “I let go of 25 kg” → me floating the krathong → “What are you letting go of?” 3. Thanksgiving / Black Friday, Nov 26-27 (filming Nov 20-25): “POV: You’re 41 and Thanksgiving doesn’t scare you anymore” (big plate, no guilt, protein first, no fasting before, walk after), plus a troll version: “Top 3 fat loss ‘deals’ I fell for at 105 kg” (detox tea, sweat belt, fat burners into the trash). Living in Thailand gives me a holiday most of my audience has never seen, so I want to use Loy Krathong as my unfair advantage. Any feedback or other ideas?
Title: "Day 5 - Template Reels"
https://www.instagram.com/reel/Dfq0VSmxA6T/?mdxt=NDBhMGE5dG41M3o3 https://www.instagram.com/reel/DfqzfsExU5a/?dlrf=MXJreGthcDVoa2s0ag== I learned that template reels are a super quick and easy way to batch out content. I made mine through edits and learned some super helpful features in the app.
Day 14 - Engagement Killers
Question 1: What’s an exit link? A. A link that sends users off Instagram Question 2: What’s the best way to avoid killing your reach with links? B. Send people to DMs for the link Question 3: Why does editing captions after posting hurt your engagement? A. It resets algorithm tracking Question 4: What’s a better alternative than “link in bio”? A. “DM me for the link” Question 5: Which of the following is not an engagement killer? A. Replying to comments right away Audit done: no exit links, one CTA per post (DM), 5 niche hashtags, and I replaced the “Peptide word” with “peppers” everywhere.
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Day 10 Remix Reels
My reel: https://www.instagram.com/reel/DfjQi5CSs5X/ I remixed a viral peptide debate (24K likes, 2K comments) and built my hook on the most repeated comment: “Peptides = laziness?”. Instead of talking like an expert, I answered with my own story: 105 to 80 kg at 41, where peptides were a tool, not the work. It gave me a series idea: answering the top comments under viral peptide videos, one per week Anyone have feedback or suggestions for me on this reel? Also i forgot add trend song à 1/100 volume 🥸
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