2d • 💬 General Discussion
A Story From Daniel
We have had quite a few new people join the tards in the last few days I want to welcome you all with a story and a recap of last nights group call.
It’s a long story but it is what is at the core of this program you have invested into.
How Finding a Quarter in Mexico Reminded Me How God Works
Tonight, I had absolutely no idea what I was going to teach on my Instagram 4 Retards LIVE call.
Normally, I come prepared with a lesson and a practical exercise for my students. But today? Nothing.
I had two client calls earlier with Greg and Roger, and I figured something from those conversations would inspire me.
Nope.
Then I spent the afternoon on a beach in Mexico, swimming in the ocean, relaxing, and enjoying the fact that I was on a cruise.
Still nothing.
Before I knew it, I was already two minutes late for my own call.
And I STILL had no idea what I was going to talk about.
But strangely enough, I wasn’t stressed.
I opened Zoom, started letting students into the meeting, and decided to walk from my room to Nick’s room because I figured the other guys would be hanging out there.
So there I was, walking through the hallways of a cruise ship in Mexico, casually talking to my students about the trip.
And then something happened.
I found a quarter on the floor.
I bent down, picked it up, and immediately knew exactly what I was going to teach.
Just like that.
The entire lesson came to me.
And I couldn’t help but laugh because I genuinely believe that’s how God works sometimes.
I spent the entire day trying to figure out what I was supposed to talk about. Eventually, I stopped worrying about it, enjoyed my day, and trusted that something would come to me.
And then God put a quarter on the floor.
At least, that’s how I see it.
I’ve Been Picking Up Money My Entire Life
For as long as I can remember, I’ve picked up loose change off the ground.
Pennies. Nickels. Dimes. Quarters.
I’m practically a magnet for the stuff.
At least twice a week, I’ll be out walking and spot money that everyone else has walked right past.
I even keep a bag in my car where I collect all the change I find.
There’s probably $40 in there from this past year alone.
Now, obviously, $40 isn’t going to change my life.
But the ability to recognize value where other people see nothing absolutely has.
Think about it.
Every single person who walked past that quarter had an opportunity to pick it up.
Some didn’t notice it.
Some noticed but didn’t think it was worth the effort.
Others probably saw it and thought, “It’s just a quarter.”
But I saw free money.
And that simple difference in perspective is exactly how I’ve built businesses.
I Made $500,000 Looking at Dudes in Their Underwear
When I first started coaching bodybuilding posing online, people thought the idea was ridiculous.
And honestly, I can understand why.
Imagine trying to explain this business model to someone:
“I’m going to charge broke bodybuilders money to stand in their underwear while I watch them pose over Zoom.”
Sounds like a pretty stupid business, doesn’t it?
But I saw something nobody else seemed to notice.
There was a massive gap in the bodybuilding industry.
Thousands of people were spending years building their physiques, thousands of dollars on coaches, food, supplements, and competitions.
Yet many of them had absolutely no idea how to present their physiques onstage.
And almost nobody was offering accessible, specialized online posing coaching.
I didn’t need to invent a new industry.
I just needed to solve a problem that was already there.
Here’s the craziest part.
When I started coaching posing, I could barely pose myself.
But I knew more than most of the beginners who needed help.
And I knew I could learn.
So I started teaching.
For the first three months, I coached people completely free because I wanted to prove to myself that I could actually deliver results before charging anyone.
I was terrified.
I was nervous.
I questioned myself constantly.
But the business made too much sense for me to quit.
Fast-forward two years.
I had made over $500,000 staring at dudes in their underwear.
All because I recognized a gap in the market that other people were walking right past.
And by the way, during that same period, I was also going through a divorce and dealing with the consequences of contaminated steroids.
So it’s not like my life was some perfectly organized entrepreneurial success story.
It was a complete disaster in certain areas.
But the business worked.
Because the opportunity was real.
You Don’t Have to Be the Best. You Just Have to Be Able to Help.
This is what I explained to my students tonight.
Some of the most successful business ideas aren’t revolutionary.
They’re simply solutions to problems that everyone else has accepted as normal.
And I’ve watched students in Instagram 4 Retards discover the same thing.
Take Arizona Akin.
He recognized an opportunity to help people struggling with heroin addiction get clean without going through traditional rehab.
Or Sandy McAlpine, a real estate agent who found a creative way to attract potential clients using something as simple as car phone chargers.
Then there’s Anthony, who identified an inefficiency in the water softener industry that everyone else had apparently accepted as just the way things were done.
Three completely different industries.
Three completely different opportunities.
But the same underlying principle.
They noticed something other people overlooked.
And they figured out how to provide value.
That’s what entrepreneurship is.
You don’t necessarily need to be the world’s leading expert.
Sometimes you just need to know a little more than the person you’re helping, understand their problem, and be willing to figure out the solution.
Obviously, you still have to deliver results.
But you don’t have to wait until you’ve mastered an entire industry before you start helping someone.
In fact, one of the biggest mistakes people make is waiting until they feel qualified enough to begin.
I know because I almost did the same thing.
The Three Steps to Building a Business With Instagram
This brings me to the framework I teach inside Instagram 4 Retards.
There are three fundamental steps.
Step 1: Learn How to Create Viral Content
First, you need to understand how Instagram works.
Learn what the buttons do.
Learn how Reels work.
Learn how to identify viral content templates and recreate them for your own niche.
You don’t need to reinvent the wheel.
Find something that’s already working, understand why it’s working, and adapt it to your audience.
That’s your job. But I’ll help you.
Step 2: Find Your Most Repeatable Content Style
Not every type of content is going to work equally well for you.
Some people are great at talking to the camera.
Others are better at storytelling, comedy, demonstrations, educational videos, or showing their daily lives.
Your goal is to identify the style of content that gets you the most views while requiring the least amount of effort to produce consistently.
Because getting one viral Reel is cool.
But building a repeatable system for creating viral Reels is how you actually grow.
That’s my job. But you’re going to help me.
Step 3: Find the Gap in Your Market and Fill It
This is where everything comes together.
Once you understand how to get attention, you need to figure out what problem you can solve for the people watching.
What are they struggling with?
What are they frustrated by?
What do they wish existed?
What are other businesses in your industry doing poorly?
What do people complain about but continue tolerating because they don’t know there’s a better option?
Somewhere in those answers is your quarter on the floor.
And once you find it, you build content, a product, or a service around solving that problem.
Finding the gap is your job. Making sure you don’t bitch out when things get difficult is mine.
Now, here’s something important.
These steps don’t always have to happen in this order.
In my case, I found the gap in the bodybuilding industry before I started posting posing content on social media.
I already knew the problem I wanted to solve.
Instagram simply became the vehicle I used to reach the people who needed that solution.
Other people start creating content first, build an audience, and discover opportunities along the way.
Both approaches can work.
The important thing is that eventually, you connect attention with actual value.
Because followers are great.
Views are great.
Going viral is great.
But none of those things automatically make you money.
Solving problems does.
The Lesson God Gave Me With 25 Cents
Here’s what I find so interesting about tonight.
I spent the entire day wondering what I was going to teach.
I could have stressed about it.
I could have locked myself in my room and forced myself to come up with something.
Instead, I went swimming in Mexico.
I enjoyed the ocean.
I showed up to my call a couple of minutes late, started walking down a hallway, and found a quarter.
And that quarter reminded me of one of the most important lessons I’ve learned in business.
Opportunities are everywhere. Most people just aren’t paying attention.
They’re stepping over them.
Ignoring them.
Waiting for something bigger.
Waiting until they’re more qualified.
Waiting until the timing is perfect.
Meanwhile, somebody else is bending down and picking up the quarter.
I don’t know whether God literally put that quarter there for me.
But I do know that I needed a lesson, and somehow, at exactly the right moment, I found one.
And maybe that’s the bigger lesson.
You don’t always need to know exactly how everything is going to work out.
Sometimes you just need to keep moving, pay attention to what’s in front of you, and trust that the next opportunity will reveal itself.
Because the difference between someone who sees a quarter and someone who sees an opportunity isn’t what’s lying on the ground.
It’s what they’re trained to recognize.
And once you learn how to recognize value that other people overlook, you start seeing opportunities everywhere.
That’s how I built my first successful business.
That’s what I teach my students.
And that’s what a quarter on the floor of a cruise ship in Mexico reminded me tonight.
Once you learn how to create attention, recognize opportunity, and turn that opportunity into something valuable, you don’t need me anymore.
And that’s the entire point of Instagram 4 Retards.
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A Story From Daniel
skool.com/instagram-4-rtards
Shitfluencer-level reach in 90 days. Weekly workshops, content roasts, and a system so easy it's r*tarded. By Daniel Coffeen.
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