came on tonight with a million-view reel and a $30 brand offer sitting in his inbox. We pulled his page up live, killed the meme profile pic, rebuilt his bio, and walked him through the exact response template that flips a $30 brand deal lowball into more meaningful $$ (plus the contract clauses that'll get you sued by the FTC if you sign them) What you'll learn:
- The 80/20 content rule — and why "consistency over quality" wins your first 6 months
- Why Trial Reels = 2 separate posts (drop every reel in BOTH — Will had one trial hit 2M while the same video flopped at 5K on his main)
- The 3 places your email needs to live (bio, link-in-bio, contact button — miss one and brands ghost you)
- The AI-likeness clause hiding in brand contracts that lets companies put words in your mouth forever
- My exact "$200 minimum — send the sample contract" reply that turns $30 offers into real money
My framework: Audit → Anchor → Ask
- Audit — real name, real face, niche in the bio, contact info in 3 places. Brands skip troll-pic accounts on sight.
- Anchor — name your rate first. $100 floor under 10K, $200+ above. Brands lowball when you don't speak first.
- Ask — request the sample contract before agreeing to anything. Run it through ChatGPT for red flags (performance-only pay, AI likeness, "make a new account" schemes = walk).
Works because brands will always take more than you give them. You set the floor.
About Me: 23K-follower fashion/makeup/lifestyle creator pulling $400–$600 a video. Phoenix-based. Local Brand Deal & Influencer who hosts Shitfluencing 101 weekly.
📚 Want every Shitfluencing 101 call? All recordings, brand deal templates, response scripts, and media kit examples live in the Shitfluencing classroom — go binge. What's the lowest $/reel offer you've gotten in your DMs? Drop the number in the comments, then I'll tell you whether to counter or ghost em.