Oct 21 • ✨Content Power Week Daily Step
Day 9: Content Power Week
Overworked & Underpaid (Your audience Pain Point/ Struggle just one)
Focus: Connect with people who are exhausted, overworked, and want financial freedom, from your audience Pain Point or Struggle)
Remember: Change the Hook a little or completely to fit your audience but keep the rest the same: Purpose, Story, Transformation, CTA but still relating to the Hook.
POST 1
Hook Type: Relatable Pain
English Hook: “Working long hours and still feel like you’re getting nowhere?”
Afrikaans Hook: “Werk lange ure en voel steeds jy kom nêrens nie?”
Purpose: Show empathy, create instant connection
Story: Generic overworked person, stress from low income
Transformation: Feeling stuck → believing there’s a better way
CTA: “Comment YES if you know that feeling.”
POST 2
Hook Type: Possibility / Curiosity
English Hook: “What if you could earn extra money in just a couple of hours a day?”
Afrikaans Hook: “Wat as jy ekstra geld kan verdien in net ‘n paar uur per dag?”
Purpose: Spark curiosity and hope
Story: Generic example: person gains extra income → less stress
Transformation: Overworked → possibility of freedom
CTA: “Comment POSSIBLE if you’d like that too.”
POST 3
Hook Type: Empowerment
English Hook: “You don’t have to stay stuck — even small steps can change your situation.”
Afrikaans Hook: “Jy hoef nie vas gevang te bly nie — selfs klein stappe kan jou situasie verander.”
Purpose: Encourage action, instill belief
Story: Generic story of gradual improvement → stress relief
Transformation: Overwhelmed → motivated
CTA: “Comment READY if you’re ready to take a step forward.”
Story:
Poll: A struggle they would like a solution to
B-Roll: You working towards your own solution because of this program (Transformation)
Question Sticker: Use Hook: What if you could earn extra money in just a couple of hours a day would that help you? Let them answer.
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Day 9: Content Power Week
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