Oct 23 (edited) • ✨Content Power Week Daily Step
Day 11: Content Power Week 2
RELATE TO THEIR STRUGGLE
(Pain + Connection)
English Hooks:
1. “Ever feel like no matter how hard you work… the money never stretches far enough?”
2. “You’re not lazy. You’re just tired of doing everything alone and still falling behind.”
3. “If you’ve ever cried after checking your bank balance — this is for you.”
Afrikaans Hooks:
1. “Voel jy ook jy werk jouself moeg, maar daar bly niks oor aan die einde van die maand nie?”
2. “Jy’s nie lui nie — jy’s net moeg om altyd te gee en niks terug te kry nie.”
3. “As jy al gehuil het oor geld… jy’s nie alleen nie.”
Story 3-Slide Sequence:
Slide 1: “I remember feeling stuck… like every day was just survival.”
Slide 2: “No matter how much I worked, nothing changed. My energy was gone, my hope was low.”
Slide 3: “Then I realized — it wasn’t me. I just needed a system that worked for me, not against me.”
Faceless Post 1 (from Hook 1)
Hook: “Ever feel like no matter how hard you work… the money never stretches far enough?”
What to record:
Empty wallet, scrolling through bills, or working late at night on a laptop (no face shown).
End with a clip of turning off laptop and taking a deep breath.
Music:
Emotional background piano or slow lo-fi beat (search “sad motivational piano”).
Faceless Post 2 (from Hook 2)
Hook: “You’re not lazy. You’re just tired of doing everything alone and still falling behind.”
What to record:
Pouring coffee slowly, writing in notebook, typing, hand on head from exhaustion.
Add on-screen text slowly revealing the hook.
Music:
“Reflective acoustic” or “soft lofi struggle” (search “calm reflection aesthetic”).
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Day 11: Content Power Week 2
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