Happy Wednesday my LinkedIn friends.
Today, I built a simple 3-step process to find your target buyers.
Here are the top questions I keep getting asked:
1. "I have no idea who my ideal buyers are."
2. "I'm not sure what to sell to my audience."
3. "I have no idea what content to post."
These are great questions to ask, and they can be answered using three straightforward steps:
1. Create Your Ideal Customer Profile2. Create Your ICP Paid Product/Service
2. Create Your ICP Paid Product/Service
3. Create Organic Content to "Sell" Your Offers
Once you've built this, you now have:
- A clear profile of who you're attracting
- An offer that solves their #1 problem
- A content engine that filters the right people
Do not worry about a perfect system here.
PS. Below this post, please briefly explain how you're currently finding your target buyers, and if there's something you're finding that's difficult. I will give you my honest and best advice.
Alex