Decision Framework #1: The Stoic Pre-Mortem
Before launching a new idea, most founders focus on why it will succeed. "Why will this work?" they ask. The Stoics asked a different question. "Why will this fail?" It's called a Pre-Mortem. Here's how it works: Before you launch, imagine the project is already dead. Six months from now. Complete failure. Then ask yourself one question: What killed it? Write down the five most likely causes, such as: - The market didn't care. - The timing was off. - Execution was slow. - The team was stretched too thin. - The message didn't connect. That list is your roadmap. Not to scare you. To prepare you. Optimism gets you started. Clarity keeps you from getting blindsided. Stoic leaders don't avoid risk. They prepare for it. Before your next big move, run a Pre-Mortem. Ask yourself: If this fails six months from now, what probably caused it? Fix that first. Then launch with confidence. You’ll be more prepared than most founders ever are.