Create Your Own GPT / Custom Brand Voice · In-House Edge Community

Matt Earle

Oct 6 (edited) • General discussion

Create Your Own GPT / Custom Brand Voice

Hey team

Want your content to sound like you every time — without repeating yourself?

In this quick video, I walk you through how to build your own custom GPT instructions using our Brand Engine framework.

You’ll lock in:

✅ Your voice & tone
✅ Who you help and how
✅ Your signature phrases
✅ What to avoid
✅ Your promise, person, and process

Once it’s set up, every time you write content, it already “knows” your brand. No more starting from scratch. No more generic posts.

Here’s what to do:

👉 Free GPT: Make a 1500-character version and paste it into Settings → Personalization → Custom Instructions.Then copy the full Brand Guidelines into a doc so you can quickly paste them in when you’re creating content.

👉 Plus / Pro GPT: Still do the instructions above — and then go one step further by creating your own GPT using the full Brand Engine, so it’s always ready to go.

> Link to our GPT so you can make your own

Let us know how you go!

P.S If you're using other GPT's (like Hormozi's one!) it's cool coz it goes through your own filter and voice first then use his to sharpen.

Or, you could do Hormozi's, then put it through your own voice!

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