9d • Chat & Questions
For creators only
Do you ever think about why brands don’t just pay for content…
because they actually pay for influence?
A lot of influencers think brands are paying for:
1 reel
1 video
a few stories
But that’s not really what’s happening.
Brands aren’t just buying content pieces like it’s a menu.
They’re paying for the effect your content has on your audience.
Like… if people just watch your content, you’re a creator.
But if people actually trust you and take action because of you, you’re an influencer.
And that difference is exactly what increases your value.
What brands are really looking for
When a brand checks your profile, they’re lowkey thinking:
Do people actually trust this person?
Is their audience like our actual customers?
Do followers listen when this creator recommends something?
Does their promo feel natural… or forced and awkward?
Follower count can help you get noticed, sure.
But trust is what gets you repeat brand deals, not just one-time payments.
Influence matters more than virality
A video going viral can get crazy views, yeah.
But like… if no one clicks, signs up, buys, or even remembers the brand, it doesn’t really help that much.
Meanwhile, a smaller creator with a loyal, focused audience can drive way more sales and signups than a huge page with random followers.
That’s why so many brands prefer niche creators now instead of just big general pages.
So how do you become more valuable to brands?
You become more influential when you:
Talk about one clear topic again and again, not random stuff
Share real experiences, not just surface-level info
Explain and teach, not only entertain
Build a community, not just chase numbers
Give honest opinions, not only hype everything up
When your followers feel like,
“If this person recommends it, it’s probably actually good”
that’s real influence.
Why this changes how much you can charge
Creators usually get low payments when they sell like:
“1 post = this price.”
But influencers who earn more are selling access to a trusted audience that actually listens and takes action.
Two creators can have the same number of followers…
but earn totally different amounts.
One is selling space on their page.
The other is selling results.
The bottom line
Content brings views.
Influence changes decisions.
Brands are paying for what your audience does after seeing your content, not just for the content itself.
So focus on trust, clarity, and real connection with your audience.
That’s what actually makes you valuable to brands.
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