If you want more views, focus on your first 3 seconds.
That’s where people decide whether to keep scrolling or stay.
Your hook should:
1. Interrupt the pattern: Start with movement, emotion, or a bold statement.
2. Show the value early: Let them know why they should care before they have time to scroll away.
3. Add captions + text on screen: 80% of people watch videos on mute.
💡 Pro Tip: Rewatch your own Reels or TikToks. If you wouldn’t keep watching past the first 3 seconds, neither will they.
Action step: Audit your last 3 posts and rewrite your opening line like a headline.