SHARE-ing My Brain Dump From Sanket’s Session · 100x Engine by Imperfect Labs

SHARE-ing My Brain Dump From Sanket’s Session

Another great Viral Hour session with Sanket, and today we discussed “SHARE” a simple but powerful content framework.

Here’s my understanding of it and what I picked up:

S - Standing Out

For me, this means putting my mic on the stupidest, funniest, most unexpected thing. I'm still thinking about my takiya kalam that can be scroll-stopping.

H - Highlighting the Important Thing

Apart from voice and camera modulation, I realised I can also bank on secrecy, suspense, and curiosity. Something as simple as “wait till the end to know…” can make people stay a little longer.

A - Addressing People

This was eye-opening. I noticed that I directly addressed my audience in only 1 out of 3 reels and that reel is currently doing really well.

R - Repeatability

This is something I’m still understanding and working on. I don’t think I’ve cracked it yet.

E – Emotion

My content naturally uses relatability, fear, facts, and a lot of honesty. Another emotion I think I’m using is validation making people feel seen in thoughts they usually keep to themselves.

Overall, thank you for getting our brains to work out a little today. Much needed 🙂

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