SHARE-ing My Brain Dump From Sanket’s Session
Another great Viral Hour session with Sanket, and today we discussed “SHARE” a simple but powerful content framework. Here’s my understanding of it and what I picked up: S - Standing Out For me, this means putting my mic on the stupidest, funniest, most unexpected thing. I'm still thinking about my takiya kalam that can be scroll-stopping. H - Highlighting the Important Thing Apart from voice and camera modulation, I realised I can also bank on secrecy, suspense, and curiosity. Something as simple as “wait till the end to know…” can make people stay a little longer. A - Addressing People This was eye-opening. I noticed that I directly addressed my audience in only 1 out of 3 reels and that reel is currently doing really well. R - Repeatability This is something I’m still understanding and working on. I don’t think I’ve cracked it yet. E – Emotion My content naturally uses relatability, fear, facts, and a lot of honesty. Another emotion I think I’m using is validation making people feel seen in thoughts they usually keep to themselves. Overall, thank you for getting our brains to work out a little today. Much needed 🙂