A few of you asked for the AI prompt framework I use across ChatGPT, Claude, Gemini etc (I use it for AI Agents and Claude Cowork instructions too.)
Things like this...
“Write me a post on the latest coaching techniques in 2026”,
“Create a sales email for my book”
or "Give me 12 tips for making money as a 3P facilitator".
You'll have to enter so many corrections and updating prompts that you'll get fed up or give up.
It’s not the LLM (Large Language Model).
It’s the instruction.
I had this myself early on.
Same tool. Same prompt. Different results every time.
Turns out I was basically giving it half a brief and expecting a full result.
Once I fixed that, everything tightened up.
The shift is simple.
Stop treating your LLM like Google.
Start treating it like someone you’ve hired.
Give it:
- a clear job
- proper context
- a standard to hit
That alone changes the output.
Here are 3 Value Tips for you:
1. What you feed it matters
- Better inputs = better thinking
- Tone, offer, audience and frameworks all shape the output
- Mine’s trained on Alex Hormozi, Russell Brunson and Jeff Walker for a reason
- Generic output usually comes from vague input
2. Keep it focused and simple
- Pick a lane, content outreach offers
- Frameworks do the heavy lifting
- The win comes from refining, not reinventing
3. Ask better before you expect better
- Get it to ask what it needs before it answers
- Better questions = better outputs
- Small tweaks to your prompt change everything
Ways to use the prompt formula:
- Drop it in as your default starting point instead of writing prompts from scratch
- Attach it to any conversation and have the AI rewrite your rough prompt properly
- Use it inside tools like Claude projects, ChatGPT custom GPTs or NotebookLM to train behaviour
- Pair it with source material to shape thinking, not just outputs (e.g., books, notes, frameworks)
- Turn rough ideas into structured prompts without overthinking
- Use it as a feedback loop by asking what’s missing before it answers
- Keep outputs consistent across different tools and tasks
- Pressure-test your thinking by forcing clarity on role, task, specifics and context
- Refine it over time and make it your own
Happy writing!
💚 Kerry
P.S. The formula is attached as a PDF.