The Future of IM Star- Building the Brand

Hey Ladies (and Gents), it's SO wonderful to meet all of you

I'm heading into the most significant era of my life- it is Huge, and I think a part of me has just been trying to regulate my nervous system because the calling and the mission are so great. It is a lot to hold- and I've been preparing the last 4 years just to be able to hold it (though I've known for many years I have a great mission- it only became tangible after 4 yrs of healing- before then trauma had been running the show.

I'm calling all of you, to help me in the beginnings of a movement that will change the way women show up in this world, for generations to come. I know so many of us have struggled at one point or another to speak our truth- to be true to ourselves. It’s not our fault- our brains and bodies brilliantly learned how to do this early on in order to survive our parents. For many of us in our homes growing up, love was understood to be agreement.

And for women in particular- how many of us are taught at a young age to “gaze outward” and pay attention to everyone else and what they need- Too much of this and it’s easy to see why so many of us resort to pleasing, chasing, conforming, distorting. And just losing sight of our innermost truth at any given moment.

I plan to change that by correcting this error right from the beginning where this sense of self forms- Helping moms raise their 2-5 year olds girls in a way that will guarantee they to show up as their true self- without chasing, pleasing, and deviating from their innermost truth.

My life so far has been a dedication to working with children of ALL ages 0-18: teaching English (ESL), daycare, confidence/conversation coaching, and literally talking to every child that I come across. 12 years and 10,000 sessions ago when I started, I also started working with parents- I had just as many conversations with parents as interactions I had with children. I always knew- that the Parent was a NECESSARY component of creating change in a child- especially psychological.

My plan to help young girls grow into authentic, confident, bold women- is to Build a Megabrand that will begin here on Skool:

Focusing on 2-5 year olds and their Moms

Courses, Content, and Coaching for the Moms

The Brand is called “IM Star”-

“I Am” being two of the most important words that exist in any language– meaning “I Exist.”

The pun on the letters “I.M.” is also short for “Inner Mastery”- something I have attained in my own life through trauma healing, spiritual awakening, and nervous system regulation/energetic recalibration. (I plan to have a more selective “Inner Mastery Circle” for moms who I guide through their very own journey of becoming)

However, the core messaging of the brand will focus on raising a young girl into a confident child and woman.

The Brand Will be 2-Part

Content that focuses on Helping the Mom Raise a Confident Daughter

Courses, Coaching, Merch (baseball hat), Mom Daughter Duo T Shirts

Identity: Become a “Star Mom”

Motto: Be the Confidence She Needs (This is also a Self Mantra for Either Mom or Daughter)

Star News/Stories (Youtube, Podcast)

Star 60 (Digestible bits for TT, FB, IG- still researching where 2-5 girl moms congregate

Star Headquarters (Cali or NYC- NYC TOO COLD) for training, retreats

Content that focuses on Helping the Daughter Be More Confident

Lumi- the brand’s mascot- a purple star fairy who whispers confidence into little girl’s hearts, short for “Lumina Starwhisperer”- she has a backstory and transformation of her own (once a star in the sky afraid to shine)

She sings catchy mantra songs that inspire confidence in girls (I’ve started singing them around the house- will need help putting these songs together)
She will have her own Merch line- dolls, toys, etc.
She will have her own podcast for bedtime stories inspiring confidence for little girls
Lumi will have her own animated series to inspire confidence in young girls.
She will go on a US Bus Tour (Starry Carravan or “Twinkle Wagon”) wrapped in purple cloud-scaped dreamy skies w crescent moons (something that little girls will love), and host meet & greets for girls and ambassador trainings/retreats for moms, etc. (I am Lumi if you don’t already know).
Headquarters (in NY or Cali- Cali bc NY is TOO COLD) will have a huge indoor Playground- same dream-scaped starry vibe serving as not just a play area but a practice ground with trained coaches to help moms interact with their daughters to increase confidence
She will have her own movie “Lumi”

Lumi is the Real Secret- she’s going to turn this into a Megabrand- and I imagine way more girls/people will know about her than they know about me.

The Way I See It- We will start with Building the First Part of the Brand which focuses on Delivering Content to the Mom to help her raise a more confident daughter.

As that presence grows and becomes strong, Lumi’s presence will deepen and her animated series for example will come after her podcast, and her merch line will come when the time is right.

Lumi’s presence will be built after I focus on helping the Moms and have a good thing going.

If you have any feedback, are a Woman, Know a Woman- please tag, comment and share how you resonate, can help, or any ideas you have that come to mind.

If you have any children, or work with children that you have produced more confidence in (bonus points interacting with them in a way that increased their confidence)- please share.

If you had a parent or teacher or adult that did the same for you, please comment.

If you are a Parent Coach or any other type of Practitioner/Coach/Healer resonating with this, please comment.

If you have a particular expertise in creating any of the projects mentioned (podcast, animated series, movie, toy/merch design, any kind of content) please comment.

If you would like to interview- for Mom Content

Wishing us all an Extraordinary Life-

Grateful to be here on Skool

Grateful to show up as, and share our Truth

Hope to see you on the way,

Zakia

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