I’m curious to know the process people go through determining what they’re “Thing” is they use to focus on when drawing in your clients . I’ve heard many people use the “Chik-fil-A” reference stating they only sell chicken and closed on Sunday but still in high demand. I’ve heard “Smash the Barber” say he focused on designs , fades & beards. Would love to here some examples of anybody else’s process to keying in on their “Thing” they cater too when promoting their barber business.