ROOTS
Private
111 members
$49/month
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ROOTS | Built From the Ground Up
You do good work. Let’s make sure people know about it.
I’m Ian Mitzelfeld. I started cutting grass at 15, opened a restaurant with my wife at 20, started a concrete business at 22, and got my contractor’s license at 24.
In less than 3 years, I’ve grown a following of almost 300,000 across platforms by being myself and sharing my work. That’s helped me grow my business, generate leads, and build a personal brand—all without paying for leads.
ROOTS helps tradespeople and blue-collar business owners:
• Create authentic content and get noticed
• Build a trusted brand that attracts customers
• Generate leads without relying on paid ads
• Improve pricing, estimating, and contracts
• Organize schedules, job flow, and back-end systems
• Manage clients, subcontractors, and communication
Real business advice from someone still doing the work.
Build a brand. Run a better business. Give people a reason to choose you.
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