Oct '24 • General discussion
Which ad to leave on?
I alway have this hard choice. Running webinars, selling info. Adgroup is profitable but:
1) I have ads with less cost per lead that are less profitable
2) I have ads with a higher cpl but more profitable
Should I focus on the ad tha gave me the sale OR the keep optimizing for a lower CPL knowing the adgroup is profitable?
My thoughts: Lower CPL, more leads, more sales but not sure.
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2 comments
Which ad to leave on?
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