Hey guys,
Wanted to get some clarity on how to install both Hubspot tracking templates and Hyros tracking templates for Google ads.
For Hyros, we know that the template needs to go on the ad-group level:
{lpurl}?gc_id={campaignid}&h_ga_id={adgroupid}&h_ad_id={creative}&h_keyword_id={targetId}&h_keyword={keyword}&h_placement={placement}
For Hubspot, we know it's something along the lines of:
hsa_acc=ACCOUNT ID&hsa_cam={campaignid}&hsa_grp={adgroupid}&hsa_ad={creative}&hsa_src={network}&hsa_tgt={targetid}&hsa_kw={keyword}&hsa_mt={matchtype}&hsa_net=adwords&hsa_ver=3
But where do each of these tracking templates go? And do we need to turn on Hubspot's AutoTracking feature?
The goal is to measure webinar/funnel performance from Google. Currently, certain ads metrics pull in (cost, clicks, impressions), but we can't see how many people are moving between lifecycle stages