First client . Don’t wanna mess this up · HYROS Ads Hall Of Justice

First client . Don’t wanna mess this up

I’m posting this honestly and a bit vulnerably because I really need some guidance here.

This is my first-ever client and my first time running paid ads, and I’m doing everything I can to make this work, but right now, I feel stuck.

Main thing I’m struggling with:

Is there a way to predict or test ad approval likelihood before submitting creatives?

I’m seeing a pattern where some ads get approved and others get rejected, even though they’re literally promoting the same exact offer.

A bit of context

• Offer: Real estate funding (coaching / service)

• Price point: $7,000

• Client: A genuinely good guy in his late 50s / early 60s

• Has helped multiple people secure six figures in funding

• Has also helped them structure and close real deals

• Now trying to scale this online for the first time

This isn’t a scammy guru situation. This guy has real results and real integrity - which makes it even more stressful because I really want to do right by him.

Funnel

Opt-in → VSL → Book a call

What we’ve tested so far

• Total spend: $333

• Daily budget: $50/day

• Started with 15 unique creatives

• Cut down to 7, then 4, mainly due to repeated rejections

Current results:

• 2.3k impressions

• $167 CPM

• $6 CPC

• $17 per opt-in

• 3 booked calls

• No sales yet

Why I’m asking

I’m pretty much handling everything on my own for this client right now, and the pressure is real.

I want:

• To get him real results

• To actually get paid. We have a rev share because he was “scammed” by some big webinar guy you guys all know of. Not gonna mention him .

• To reinvest into coaching

• And eventually scale this properly

If anyone here has experience with:

• FB ad compliance (especially financial / funding offers)

• Real estate or credit-based offers

• Creative testing frameworks that reduce rejections

• Or just general direction for someone early in the game

My Questions for the Experts:

1. Creative Compliance: Is there a tool or "pre-flight" method you use to check creative approval likelihood before submitting? Especially for the "Housing" or "Credit" categories?

2. CPM Issues: Are these $167 CPMs normal for the Funding niche, or is Meta penalizing my account due to the high rejection rate?

3. Strategy: For a $7k offer, should I pivot away from a cold VSL to a lead form or a different hook to lower the friction?

I’m doing everything solo and I’m determined to make this work for this client so I can reinvest into professional coaching, hire people , scale to $100/day and further. Any guidance on how to navigate the Special Ad Category restrictions would be life-changing!

I’d genuinely appreciate your insight.

Thanks for taking the time to read this 🙏

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