Can someone explain the new AIR product Hyros is going to launch?

I don't really understand the AIR product that Alex explained in the livestream yesterday, but my best attempt at explaining it is that its an Ai that knows who/what email lands on a specific page/product and than it proceeds to email them to get them to buy/schedule/reschedule/ upsell/etc based off the specific products and sites they where viewing?

If so, how tf does this ai collect and know its communicating with the right person/email? Just sounds like a privacy lawsuit waiting to happen?

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