Not the best tech. Not the top Comfort Advisor.
The person who answers the phone.
Speed-to-lead increases close rate by 391% when response hits under 60 seconds. Most operators know this stat. Almost none are actually built for it.
A dedicated person whose sole job is to pick up — every call, every time — changes the whole operation.
Yet it's always the last hire anyone thinks about.
What does your inbound response setup actually look like right now? 👇