A missed call isn't a missed call. It's $12,500.
The average HVAC operator misses 15% of inbound calls. No callback. No text. Nothing. At a $12,500 avg install ticket — every missed call that doesn't get recovered is $12,500 walking to your competitor. The window to recover it? About 30 seconds. That's how long a homeowner waits before they dial the next company on the list. Not a lead problem. Not a marketing problem. A response problem. How are you handling missed calls right now? 👇