6h • General discussion
Most HVAC operators are solving the wrong problem.
Revenue is flat so they buy more leads.
Margins are thin so they add another crew.
Calendar is slow so they run a promotion.
None of those fix the actual problem.
The actual problem is that revenue is leaking out of the operation before it ever hits the bank account.
More leads into a leaking system just means more to lose.
Fix the yield first. Then scale.
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Most HVAC operators are solving the wrong problem.
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