1. having a following will help you no matter what direction you are headed
2. make content even if it doesn’t follow your brand. It’s a start and will build up your video and editing skills
3. Share it everywhere
I have a solid following in my industry the problem is that my industry is small and niche. So my reach is severely limited.
So I picked something more popular because 13 million TikTok views last year and tens of thousands of organic website visits can only sell so much software for me.
But by reaching a wider audience of say 130 million views in a year will sell even more software cause it’ll contain those same viewers that were gonna buy anyways and give me an additional 117 million eyes on my videos.
The trick is to start now so you have the skills later.
Been making TikTok’s since 2020 during covid. It can take a while and it’s not always consistent. Keep doing it for years and you’ll build a following