SEO Fundamentals: How Search Actually Works is a beginner-friendly course that teaches how search engines understand and rank content. You’ll learn what SEO really is (and what it isn’t), how Google thinks about pages, and how to structure content clearly using simple logic and AI as a support tool. This course focuses on building real SEO skills—no hacks, no hype, and no prior experience required.

Shows how local businesses appear in Google Search and Maps. This course breaks down GMB from the ground up, explaining what it is, why it matters, and how Google uses it to decide which businesses to show. You’ll learn how listings, information, and clarity impact visibility, how GMB connects with SEO, and how to use AI responsibly to improve quality without relying on hacks.

Local Lead Generation: How Businesses Get Customers Online breaks down how searches turn into real calls, messages, and inquiries. You’ll learn what a lead actually is, how local search intent works, and how websites, SEO, and Google My Business connect to customer actions. This course explains why some businesses get contacted while others don’t, focusing on clarity, trust, and relevance—no ads, hacks, or hype.

Coding isn’t hard — starting is. If you rely on AI, pass practice questions, but freeze when you’re on your own, this course shows you what you’re missing.