Hospitality Uncovered
Public
4 members
$49/month
Most STR coaching communities teach the opposite of hospitality: algorithm hacks, arbitrage, scaling to 100 doors, handing your guests to an AI chatbot. That's not hospitality — it's a spreadsheet.
Michelle and I built something different. Well before retirement age, we stopped and asked each other what we'd actually want to spend our days doing. She loves cooking; I love the lake and its history.
So when the pandemic ended our 18-year hotel research firm, we didn't wait — we started.
We renovated our 4th-generation cottage, built a chef's kitchen, bought a boat, and turned those passions into the stay itself.
Five years in, we run over 90% direct at 3x the revenue of comparable listings — because guests come for a beef Wellington class and a sunset history tour, not just a place to sleep.
In this community, get inspired by hosts who've built direct booking brands, learned to market them, taken ownership of the guest relationship and created experiences people come back for year after year.
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Airbnb hosts: build a direct booking brand you own. Learn from operators running over 90% direct, who treat hospitality as a craft.